Advertise 6 examples of social media crises: What can we learn? It is not uncommon for a large company to have to deal with a social media crisis, but some handle them better than others. By Luke Brynley-Jones It is not uncommon for a large company to have to deal with a social media crisis and some handle them better than others.
Site map Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures.
In this Cannes Lions social media case study we show you why… Brand: US and global Objective: Brand awareness, brand favourability, brand equity Format: PR and social media For their th birthday Oreo wanted to boost front of mind awareness, create talkability that would build brand equity, and extend their fan base further.
The massive social media presence Oreo has created allows it instant access to a community of more than 30 million brand adorers. Through this it can reach a potential network for hundreds of millions of consumers through a combination of the viral effect of content and the range of sponsored placements Facebook offers for promoting the reach of a message.
The smart fusion of PR and social media creates a big opportunity for Oreo if the brand can develop ideas that are truly viral.
Their success makes them a Cannes Lions social media case study that will be relevant for many years. The topics ranged from turning the brand into pictures of iconic music stars to creating on-screen versions of iconic computer games — but putting the brand into the heart of the game.
Oreo unlocked an explosion of social conversation. Daily Twist is a great example of feeding your social media platforms with topical and engaging always-on branded content.
Oreo built their brand through paid TV advertising, but had the foresight to evolve their marketing approach to embrace digital channels effectively. Oreo are fully leveraging their digital ecosystem of Facebook, Twitter, Pinterest and the Oreo hub site, proving to other brands how well designed ecosystems can effectively amplify content.And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing the best of these campaigns in We have extracted the winners, as the best case studies hotel.
How to make a business case for social media. Posted: September 18, By Matt Heinz. The opportunity is there, of course, as are countless case studies and best practices.
But the problem isn’t the opportunity. I’m convinced now that the problem is in how the channel is sold internally.
This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. You’ll find inspiration for your social media marketing efforts here.
Sharpie is the permanent marker company. Through social media and other marketing. The best social media monitoring case studies you can find on Brand24 Blog in category Case Studies. For example, you'll find there great case study about Sony PlayStation (What You Can Learn From Sony PlayStation Social Media Monitoring) or Somersby (Somersby Social Engagement - Case Study).
And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing the best of these campaigns in We have extracted the winners, as the best case studies hotel.
Social media marketing campaigns & case studies in India all found under one roof. Check out this section to know more about SMM case studies.
Case Study: How The Ministry of Food Processing took to social media for World Food India Aug 20, 25 Best Indian Social Media Campaigns of Dec 27,